FOSTERING A THOUGHT, COMPOSING A SEQUENCE OF EMOTION AND EVOKING AN IMPACT THROUGH INSTALLATION ART & DESIGN.
M Y Ū Z U, directly translated from Japanese, means “MUSE”. In early 2015, M Y Ū Z U’s storyline, wrote itself in conversation on route to the picturesque Swartland region. With a backbone within the event industry, Lana Fredericks endeavoured to challenge the commonality of decor design within events, while additionally pushing the idea of Installation Art and Design towards other industries. The brand has since been defined by focusing its’ skill set on four main genres of design: Installation Art and Design, Botanical Styling, Creative Conceptualisation and Visual Presentation.
THE BINDING FORCE & FACULTY OF CREATIVITY IS IMAGINATION
... So escape if you will, for my looking glass revealed itself to me through a toilet paper cake. Armed with no end vision in sight but the effortless ardor for the sparkling hue of several shampoos, conditioners & shower gels as my icing, so we began.
Layer for layer - constructing a tower of 3 ply bleached ultra cushiness. then for the finale, with a swift yet graceful squeeze, the purple glistening haze - iced first. Followed by pink candy floss & lastly the ultra minty electric blue gel. viola my iridescent masterwork stood before me...
I always submerge myself back to that memory, that time, that moment of the toilet paper cake. My first installation (not knowing it then, my future was already displayed before my eyes) & while many other forms followed, the simple nostalgic thought of this masterwork remained.
My alchemy lies in the ability to see things in a different light. my technique fosters the ability to be a jack of all trades while my apparatus increases as I reconnoiter the foreground ahead. I thrive in the change of my working habitat & adjust accordingly. I always submerge myself back to that memory, that time, that moment of the toilet paper cake. My first installation (not knowing it then, my future was already displayed before my eyes) & while many other forms followed, the simple nostalgic thought of this masterwork remained.
Event coordination enriched the role of conductor within the room. Focus, attention to detail & skilful planning made sure that each note was reached.
Graphic design, typography, imagery & the artistry of the paper trade opened the door to many senses. The softness & vividness of sight while the feeling of texture & material could conjure up many emotions.
On to a world of countless blooms. here, you are the giver, the manipulator, the designer, the taker & the admirer. Soon you begin to realise that flowers & foliage speak their own tongue to society.
The exploration of the capital of the event industry & its many arenas offered me a new sense of freedom & enlightenment. To develop a simple hypothesis - success lies in the ability to create with one’s hands what one imagines.
Empowered for a new journey, we surround you, endeavouring to foster a thought, evoke an emotion & create an impact through installation art.
A Muse yourself with the visual playfulness of MYŪZU