It is always debated that the journey is more important than the destination. Countless possibilities and naive decisions. Life isn’t a matter of chicken or beef. Life isn’t stagnant. There’s not one sentence that can sum up life. It’s not about getting to point A from B. It’s not black and white. And, it’s never a one-sided story. Nor is it about you.
It’s said it’s not about where you going, but more about the people you meet and places you end up meeting along the way. The endless worries of security. The tormented thoughts about this and that, and what if this or that happens. But lets face it we pretend to dictate and have control over our life but in reality, fact is we don’t. Wake up and smell the roses says the Apollonian, in his freshly pressed suit with briefcase in hand on his way to work. While the Dionysian slowly passes on by covered in glitter and the after scent of the rock ’n roll prestige, stumbling over their own feet.
Let's get one thing straight, we never know where we are going to end up or what is going to happen next. Melete finds herself in the middle embracing both sides of an equilibrium. She fosters every occasion, every interaction as a source of inspiration allowing something new to bloom. She allows her world to conspire in her favour. Taking advantage of every opportunity along the way, with determined confidence that it will lead her to life’s greatest treasure of all. What is true will always endure. “There is only one way to learn. It’s through action.”
Melete’s caliber to manifest her own ambition and truth embodies the principles of Visual Presentation.
It’s not status quo to dress to impress. Nor is it a matter of wearing something that doesn’t conform to who or what you feel at all times. They say fashion is the perfect symbol to represent your mood and attitude to the world. Seeing your body as a blank canvas. Dress the way you feel. Feel the way you dress. Melete’s acolytes follow suit, practicing her traditions and morals.
“Facade is an outward appearance that is maintained to conceal a less pleasant or credible reality.”
Melete wears a mini collection, SALAD DAYS ARE OVER by Olivia Mains.
“ The avenue of facade that is being explored through this mini collection is the idea of the transition to adulthood, specifically male. The idea being that you are using your appearance to present an accomplished, well maintained adult when you are in reality a scared child trying to navigate this world on your own for the first time. Essentially the feeling most people have at the end of college when they are about to start a career. Using this idea, I looked to 40-50 menswear and schoolboy clothing examples for inspiration. Without the intention the colours and the tailoring became very true to an ivy league aesthetic with a certain amount of angst. A deep shade of red and a loud yellow are toned down with cool dark grey and classic trench tan. Remembering what it felt like to swim in my father’s sweaters or jacket as a child is something I was trying to accomplish through proportion / scale and is best shown in the oversized trench coat. Another standout piece is the chiffon button up; a light yellow chiffon that is screen printed, pattern cut, with each X hand embroidered; then all sewn together creating a delicate picture of gender and sensuality. The inside-out trousers are created to go on just as if you had turned your trousers outward to expose the seams and pocket bags, only functioning. In the end, it’s really about growing up and learning to accept the reality that salad days are over. “
CLIENT | MYŪZU
PROJECT | MYŪZU muses
YEAR | May 2016
TYPE | Art direction
LOCATION | Brooklyn, New York
MODELS | Aashna Shah, Olivia Mains & Byron Fredericks
FASHION | Salad Days Are Over by Olivia Mains
PHOTOGRAPHER | Adam Heisig
SEASON | AW16
MYŪZU Muses features a specific mythological muse paired to its four genres of design, Visual Presentation, Installation Art and Design, Creative Conceptualisation and Botanical Styling. The muses were inspired by the nine Greek mythological muses and their grandeur towards self-enlightenment. MYŪZU implores the muses to embody the voice and soul of the four genres of design.
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