VICOMTE A. PARIS, is luxury prêt à porter brand based in Paris, France. During their winter season they commissioned a botanically illustrated version of their original CI. My brief was therefore to bring this illustrated version to life, in a 3D installation.
A wall garden reflecting the delicate essence of the original corporate identity, tweaking it ever so slightly for the purpose of the event. Our one restriction would be that the screens to had to have longevity.
To create three replicated screens. Each custom screen comprising of 2D PANEL STRUCTURE would be fitted with in the arch way of the water fountain.
The first front layer took on a mask of hard wearing fabric that would be durable and could be wiped in order to reuse. This layer would display the silk flower display of the brands coroprate identity. The second layer beneath would hide the mechanics behind the beauty of the first layer. The last layer consisted of again durable fabric facing the parkade that added substance and support to the display as well as covering our “back stage”.